A custom typeface and identity system for a Vietnamese restaurant, built around a soft, hand-drawn wordmark and warm market-inspired colours, brought to life in a tropical retreat in the heart of Culver City.
Art Direction, Design,
Custom Type & Food styling.
2026
The typography needed to feel as warm and hand-made as the food, rounded, a little imperfect, and legible in both English and Vietnamese diacritics.
Palette pulled from Vietnamese cuisine, ingredients, spices and tropical nature. Each colour adds a touch of Vietnam’s natural and culinary character to the identity.
A tropical retreat in the heart of Culver City, with natural materials, lush greenery and warm afternoon light.
Marketing for TELUS, a $10B Canadian telecom brand.
360° campaigns & customer experience.
