Dozens of 360° campaigns. Hundreds of customer journeys. 21 million customers reached. From CRM to TV to retail, my team kept every touchpoint true to the TELUS brand.
Art Direction &
integrated marketing.
2017 - 2021
Art direction and creative development for TELUS across national campaigns, sponsorships, retail, digital, and direct marketing. Adapting messaging and visual storytelling to different audiences and touchpoints while maintaining a consistent, recognizable brand identity.
For the Vancouver Canadians’ BBQ Picnic in the Park, my team transformed the space into a TELUS fan experience, with baseball-stitched umbrellas, a giant baseball, and a life-size frog photo op that brought the brand’s playful side to Nat Bailey Stadium.
Art direction and production supervision for two TELUS Healthy Living Network TV spots, from concept to final cut.
Across 350+ TELUS stores in Canada, my team adapted each campaign’s messaging and creative for storefronts and in-store displays, from prototype to final approval.
For the Flu Season campaign, my team created 12 Instagram Stories videos, each tailored to a different audience group, showing how the Babylon by TELUS Health app lets you see a doctor right from your phone.
I developed, produced, and supervised final production of hundreds of CRM campaigns for TELUS, from multi-step email journeys to direct mail.
Rebrand for Beachcomber, a Canadian hot tub maker since 1978. Visual identity, photography & launch.
