A 30-second film for Greenpeace USA, made in response to an open brief on YouTube’s “blank page” channel with Cannes Lions and Ralph. The film later ran nationally as a PSA, including on Hulu.
Copywriting & Art Direction
2011
In 2011 YouTube and Cannes Lions in collaboration with creative agency Ralph created a YouTube Channel designed around ‘the blank page’ concept. It showcased briefs from non-profit organizations worldwide seeking creative support to increase the public engagement with the critical issues they address. The brief I choose was from the Greenpeace USA and it was super short.
the brief:
We want to knock the halo off the head of the coal industry; to expose all parts of the life cycle of coal, from mountain top removal to toxic emissions; to inspire people to join the energy revolution.
Branding for Nom, a Vietnamese restaurant. Visual identity, custom display type, photography & menus.
