MILA MUKHORTOVA

creative communications  +  digital imaging

GOOD WORK AT CANNES LIONS

 

The brief I choose was from Greenpeace USA and it was super short.

the brief

We want to knock the halo off the head of the coal industry;

to expose all parts of the life cycle of coal, from mountain top removal to toxic emissions;

to inspire people to join the energy revolution.

Goal for this brief: reach new audiences.

Greenpeace loved the video and decided to use it as a PSA in the USA. It was also featured on Hulu.com

tv script energy [r]evolution – 35”

We see the dark almost black empty space.

We are passing by some stars. (text: One day somebody will search for a live…)

Nothing changes.

The same empty black space.

(text: and won’t find it…But you can change the future of your planet today.)

We see the human hand that wipes the small piece of a black space.

Fingers become dirty with black stuff (coal).And under the fingers we see the Earth.

Cut to black. Title: Quit Coal and start the Energy [r]evolution!

credits

Mila Mukhortova

copywriting, art direction;

Ilya Berezin

post production, motion graphics.

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