creative communications + digital imaging
GOOD WORK AT CANNES LIONS
The brief I choose was from Greenpeace USA and it was super short.
We want to knock the halo off the head of the coal industry;
to expose all parts of the life cycle of coal, from mountain top removal to toxic emissions;
to inspire people to join the energy revolution.
Goal for this brief: reach new audiences.
Greenpeace loved the video and decided to use it as a PSA in the USA. It was also featured on Hulu.com
tv script energy [r]evolution – 35”
We see the dark almost black empty space.
We are passing by some stars. (text: One day somebody will search for a live…)
The same empty black space.
(text: and won’t find it…But you can change the future of your planet today.)
We see the human hand that wipes the small piece of a black space.
Fingers become dirty with black stuff (coal).And under the fingers we see the Earth.
Cut to black. Title: Quit Coal and start the Energy [r]evolution!
copywriting, art direction;
post production, motion graphics.