MILA MUKHORTOVA

creative communications  +  digital imaging

UVF GDD GRAD SHOW 2016

CONCEPT & CREATIVE DIRECTION

 

key challenges

Program is new and nobody knows about it; far from mainland; Fraser Valley has agricultural stereotype;

Mission Campus location is very remote from graphic design Vancouver culture/ industry;

best students go for older and known programs.

 

solution

Turn location into a special place adding GDD program strengths.

concept

 

tagline

'a place to grow'

 

visual concept

Beautiful nature + professional design environment

social media

f

Applied Arts Magazine featured Creative Woods for all grad shows in Canada on its website.

want it big?

GDD Grads on social media

UVF GDD PROGRAM PROMOTION 2016

GUERILLA AD CONCEPT

beyond grad show

 

guerilla concept

Desk is set aside of a popular hiking trail with real working GDD website. People can learn more about GDD program and register for Portfolio Show workshops. This concept is in the working process right now.

2016 Applied Arts Magazine Student Award

Complete Advertising Campaign

poster post-production making-of

credits

Mila Mukhortova

Creative Direction, Art Direction; Print and Web Design;

CreativeWoods.ca promo video: script, storyboard; Dynamic media;

Social Media Leading. Creative Woods copywriting;

GDD Social media managing & copywriting; Portrait and stopmotion photography;

Dynamic Media Leading. Social media grad's videos production;

CreativeWoods.ca Promo video production: video editing, visual effects, sound effects; Event video production;

Logo refining: "Discover" design and general look; Event graphic design;

Event Exhibit, Portrait photography, Photo editing;

Maker Talks Coordinator

Print Coordinator

Head-in-hole Exhibit Illustrator

T-Shirt Design

Sponsorship

Creative Woods Event

Social media grad's stopmotion production;

Icons for social media design;

Event Graphic Design;

Creative Woods website Content, Event support;

Creative Woods website Content.

 

ufv gdd faculty & staff

Wayne Chin

GDD Lab Support

Camilla Coates

Design Production

Miranda Ting

GDD Assistant Professor & Digital Design Coordinator

Paul Swanson

GDD Sessional Instructor & Project Manager

Karin Jager

GDD Department Head

Vicki Bolan and Brielle Mulder

GDD Department Assistants

in

f