find everything you need
In 2010 my team developed "Find everything you need" ad campaign for shopping mall & entertaining center Maximir. Maximir had just opened its doors to customers that year. It required a creative approach to stand out on competitive retail market. On the image 'Russian Santa' is packing gifts; he managed to buy everything he needs at Maximir. We worked with this client for a few years, and I would love to share my favorite piece we did for them.
Line interpretation on the print "Find everything you need".
credits
Mila Mukhortova
Concept, art direction, photomanipulation, retouching, crafting;
photography.