Beachcomber Hot Tubs is a family owned company with 40 years old history. Lots of work was done in the past 20 years since the last rebranding. Lately Beachcomber was trying to find a new personality and walked away from its core values that loyal customers appreciated the most. I was hired by EMC to start the new brand book development while supporting marketing department with additional needs. We also had to define the new look of brand digital presence for 2019 Launch. Here are just a few examples from the old website.
going back to roots
For years Beachcomber’s tagline was “Connecting family, friends and loved ones”. Based on research of company’s history, background, competition our team developed unique visual language and modern up-to-date product presentation. The owner didn’t like to see people in actual hot tubs for lifestyle photography, and this made it very challenging to bring “family, friends and loved ones” back to product visuals, still we did it.