BEACHCOMBER HOT TUBS REBRANDING
Beachcomber Hot Tubs is a family owned company with 40 years old history. Lots of work was done in the past 20 years since the last rebranding. Lately Beachcomber was trying to find a new personality, and I think walked away from its core values that loyal customers appreciated the most. I was hired by EMC to start the new brand book development while supporting marketing department with additional needs. I also had to define the new look of brand digital presence for 2018 Launch.
going back to roots
For years Beachcomber’s tagline was “Connecting family, friends and loved ones”. Based on research of company’s history, background, competition I developed unique visual language and modern up-to-date product presentation. The owner didn’t like to see people in actual hot tubs in lifestyle photography, and this made it very challenging to bring “family, friends and loved ones” back to product visuals.
Graphic design, art direction;
Graphic design, beautiful color pallet;
Beachcomber Hot Tubs product photography;
Client: EMC Business Solutions LLP